Some followers of the internet solved even live on the screen, in Live. Prisoners in the closed web system, they flaunt their personal lives. Examples of universal voyeurism, collective introspection will be distributed at a rate of forming a single universal advertising market. Replacing a simple notification of the appearance of the products in the XIX century, generating the desire of the XX century advertising industry is going to become in the XXI century, net communication, which will require dissemination of advertising space on the entire visible area of ??the planet.