The dominance of the market economy in modern society has been associated with a new, unusual in terms of the traditions of the attitude to the property, money, work and transform things into goods. The contents of all of these concepts are so different in the modern and the traditional societies that often representatives of different cultures, even among experts, simply do not understand each other, although formally speak about one and the same. The principal differences between the modern and the traditional farming community AV Chayanov showed in his analysis of peasant household in comparison with the farmer - capitalist enterprise on earth. It is of great importance and profound difference in relation to money - is the "philosophy of the coin", which developed over five centuries in the West, in the depths of the Protestant ethic. The idea T.Gaydara "monetarism implemented in Russia during 1992" - or farce, or paranoia.