Huge material accumulated ethnographers who have studied "primitive society" remains on the ground. Since these works are made mostly by scientists of the West, they have always included a comparison with the traditional Western society. After the war, a comparative analysis has become a big program. It absorbed a huge collection of observations. It was attended by prominent anthropologists (K.Levi- Strauss, K.Lorents, M.Sahlins) and psychologists (eg, E. Fromm). A lot of research has given the Japanese firm management style. In the United States were an illusion: it is necessary to unravel the secret, to learn three or four stages, and can be successfully implemented in the Japanese style US firms. Everything was difficult, it was a deep cultural differences.